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“Our brains are hard-wired to engage in storytelling, as a narrative arc compared to other forms. And video is a great way to tell a story and engage.” There’s a reason that often times the best communicators are the best storytellers. People are drawn to a good story.

Better Communication: Videos make it easier to explain complex ideas by using visuals and capturing tone and emotion more effectively than text.

Video plays a crucial role in multiple media and education. It has the ability to combine audio and visual elements, making it a powerful tool for conveying educational content and facilitating students’ understanding. Students are more likely to grasp and retain concepts learnt through educational videos than traditional learning. It also increases their attention span, reduces boredom, clarifies complex concepts, and improve retention span.

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